How much money and time have you spent on your website? If you haven’t spent much time on search engine optimization, or SEO, whatever work you have done on your website could turn out to be a waste. If no one knows your website exists because it’s on page 3 of the search results, or worse yet not in the top 10… how will they visit it? Here are a few ways to make sure that the search engines bring visitors right to your website address.
Similar to having great content, it’s always a good idea to add links to your site to amazing content. Gear these links towards your target audience and link only relevant content. It makes your site look more professional, as thought it’s more involved as a leader in your niche and ultimately has the same effect as having good content on your site.
Do not stuff your website with a lot of multimedia elements. Animated images, music and flash elements are not indexed by search engines and do not contribute to the relevancy of your website. Also, these elements slow down the load rate of your website, so it can frustrate your users when they surf.
To stay clear of search engines’ spam filters, never duplicate content on your websites. Be aware that you might be using duplicate content without being aware of it. Repeating the exact same product description across multiple pages might just be a time-saver for you, but search engines cannot tell the difference between time-saving and spamming.
To help you get better results with search engine optimization you should have a unique and keyword focused title tag within every page of your site. Unique keywords in the title tag will set you apart from your competition and give you a better ranking. The better your search ranking the more visitors you will get to your site.
If you post an image on your site, tag it with the word “image.” Image searching is one of the most popular forms of searches on any search engine. Many potential customers have found an interesting image on a search engine, and found that it was attached to a site they came to love.
SEO is the best way to raise your ranking within the search engines so that people become aware of your website. Don’t spend most of your time tweaking design and content, if you aren’t gong to spend as much time on SEO. SEO can be the difference between everyone knowing who you are and no one knowing you exist.
SEO is time consuming, it is a FULL-TIME Job and becoming more of a Science everyday, most business owners just don’t have the time, the ability or the attention to detail that SEO demands if you would like to improve your website’s search engine ranking call us for a FREE No Obligation Consultation 623.242.2078